All About Fashion by Kimberly Beasley: Made to Measure by Keith Jones

Made to Measure by Keith Jones

Keith Jones

From Afternoon of Style, to Made to Measure by Keith Jones, He has stood out and branded himself as the Subject Matter Expert of suits. Keith Jones has styled some of the who’s who in Augusta and around the surrounding area effortlessly. Whether it’s for a wedding, prom or just because it’s Wednesday; you want Mr. Jones in your corner, because he ensures your suits are made to measure. I had the pleasure of sitting down with the father of three and grandfather of three to discuss suits and all things fashion. I present to some, and introduce to others Mr. Keith Jones.  

 How did Made to Measure by Keith Jones happen?

It was kind of an interesting evolution. I've always appreciated style, enjoy dressing up, and looking my best. That was instilled in me by both my parents. They were always put together, and they impressed upon me when I'm presenting myself - particularly as a black man - that I make the best impression as possible. You only get one time to make a first impression.

I was the style guy, and then I branded myself with the lapel flowers. I heard about a company that was doing custom suits, so I decided to buy in the company. Once I received the initial order, I was very disappointed in the quality. It was very heartbreaking for me, because I was so excited about what seemed to be a perfect fit for what I wanted to do. In 2017, I started off again as the style guy, and at this time I took on a partner. But after some creative differences, we decided to part ways. At this point, I decided I had to be all the way in, put my name on it, launch this business, and go all the way. I wanted to have more control over the branding and the manufacturing.

Some people may think this style of dress is for the old heads or the uncles. How are you able to make it relevant through different age groups?

Trends come and go, but true fashion never goes out of style. My goal is to help people build their wardrobe. Constantly spending a lot of money on the latest, bad fashion, instead of investing in quality is no good. Getting those staple pieces and taking care of them will help you in the long run. 

 What do you see as trending styles for men this season?

Green is hot!! I've done a lot of green for weddings - that's probably one of the more requested colors this season. 

If you had someone that was trying to get in the business, what suggestion would you make?

I would say do your research. Look at people who are doing it and where you want to be. Start at the top and work your way down. Look at every level of what you want to do. Also, look at local or regional designers that are on the rise, people that you can actually talk to and follow on Instagram. Be committed and go all in. 

What's next for Keith Jones? What's next for the business?

I want to be able to offer everything, including men’s accessories. I want Made to Measure by Keith Jones to be a one stop shop. Maybe in the next 3 to 5 years being mobile.

Instagram: https://www.instagram.com/keithjonesmtm/